The Importance of Social Media Marketing

Apple iPhone with social media apps on home screen

Written by Kristen Park

With more than 10 years of experience in digital marketing, Kristen is an expert on everything social media. Prior to Social Direct, Kristen assisted 100's of franchisees grow their small businesses at Aussie and Mortgage Choice.

March 15, 2018

It is no longer news that the cost of managing a business is on a steady increase. However, what is newsworthy is the fact that with an affordable and effective social media marketing plan, business owners will be able to identify and achieve their basic marketing objectives which may include the following:

  • Increase brand awareness
  • Grow your customer base
  • Increase digital presence
  • Grow your market share

In case you have not been told, effective social media marketing can offer far better conversion than your traditional marketing activities. At Social Direct we look after clients from all industries and of all sizes, so it doesn’t matter what stage your business is in, Social Direct will be able to help take social media off your to-do list.

But if you’re still on the fence as to whether social media marketing is right for your business then make sure you keep reading on!

Social Media Marketing Can Be A Low-Cost Marketing Tool

Social media marketing is a great way to grow your brand online at a relatively low cost, especially for small businesses. Social media is growing faster than ever and offers great flexibility for companies to change their message at any point during their campaign at no extra costs. It also offers plenty of advertising opportunities to suit all sorts of budgets, so make sure you check out these great low-budget social media marketing tips to help you get started.

  • Try boosting your Facebook posts, this will help your business reach a wider audience who aren’t currently following your page
  • Give Facebook Ads a go, they can be a great way to generate leads, increase page likes and even raise awareness for an upcoming event you may be hosting in the future
  • Of course, don’t forget about a clever competition or giveaway to increase engagement!

It’s also worth noting down that a well-planned social media marketing campaign can expose your business to a more targeted audience without diluting the number of people you will reach. Facebook alone, for example, gives you the opportunity to reach out to over 2.1 billion people across the globe to tell them about your brand. Can a low cost marketing activity get any better than this?

Boost Your SEO With Social Media

Another thing to note is that an effective social media strategy will not only grow your sales but it will also increase the traffic to your website. The best way to achieve this is through link building. It’s still one of the most effective ways to increase your Google search ranking and of course, social media marketing is all about sharing your content with your peers and customers. Basically, the more engaging your content is, the more likely it will be shared.

The best advice I can give you is to position yourself as an expert in your field and leverage this through your social media platforms. Create content that your customers and future customers can use as a point of research rather than a dead-end sales post. Give them something they want to share with their colleagues, friends and family!

While the above only describes a few reasons why social media marketing is so important for small business, hopefully it gives you a few ideas that you can implement into your business today. Start taking advantage of the benefits social media marketing has to offer before it’s too late.

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