4 Facebook Marketing Tips For Small Businesses Post-COVID

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Written by Kristen Park

With more than 10 years of experience in digital marketing, Kristen is an expert on everything social media. Prior to Social Direct, Kristen assisted 100's of franchisees grow their small businesses at Aussie and Mortgage Choice.

2020 has been a year that’s really tested the durability of Australian small businesses. First, there were the fires, then the floods, and then of course, COVID-19. Many small businesses have suffered during this time, but that doesn’t mean you can’t come back better than ever in 2021. 

There are endless strategies and marketing techniques that you can apply to your business post-COVID to see your business flourish once again, and today we are going to share with you our top 4 Facebook marketing tips.

But before we do that, let’s quickly run through a checklist of items that you need in order for these tips to have the biggest impact.

A Facebook Business Page.

You need to have a Facebook Business Page where you can share content in relation to your business and connect with your customers.

At Least 3 Posts A Week.

You want to be posting at least 3 times per week to keep your followers engaged and aware that you’re still active and available to them.

A Great Product or Service.

There needs to be at least one clear product or service that you offer on your business page that is easy for your potential clients to see/ buy.

While this checklist may seem basic, every one of these items are imperative for the 4 marketing tips we’re sharing with you to be successful.

So, let’s dive in!

Tip 1: Update Your Page To Have All Your Current And Preferred Details.

Your Facebook Business Page is like a phonebook. If you don’t have your current website, phone number, email address and physical address available to your customers, then you’re going to lose a lot of traction because they won’t be able to get a hold of you. 

This rings especially true post-COVID because details may have changed as some businesses moved from being brick and mortar to online. 

It’s imperative that all your details are correct, current and that you share the changes so that everyone can see them.

By doing this, you’re also encouraging people to connect with you either online or in person. You’re giving them a reason to check out what you have to offer, and allowing them an insight into how you’re coping post-pandemic.

Tip 2: Interact With Your Facebook Followers.

The 3 posts that you are publishing every week need to be engaging. That means that alongside sharing updates about your business and services, you also need to be asking questions to your community and encouraging them to comment, like and share your content. 

Here are a few post ideas you can incorporate into your weekly schedule:

  1. Motivational Posts
  2. Before and After Posts
  3. Funny Memes
  4. Tips and Tricks
  5. Q&A Sessions
  6. Asking for Feedback
  7. Insight Into Your Day/ Office
  8. Plans For The Weekend/ Holidays
  9. Sneak Peaks
  10. Getting To Know One Another

These are all types of content that encourage interaction from your community while keeping a positive, forward-thinking spin within your business.

One of the best things about Facebook is that it’s very easy to communicate with your community. That means when someone messages your page, it’s easy to respond. Whenever someone comments on your posts, it’s easy to respond, and (if that privacy settings allow it) if someone shares your content, it’s easy to leave a comment. 

We encourage you to do all of this because it allows your community to feel heard and welcomed within the business. Not only that, when you begin to build relationships through Facebook, your clients will begin to share and recommend your services to their own friends and family, which provides you with free exposure.

Tip 3: Utilise Facebook Ads

By utilising a comprehensive Facebook Ad campaign within your business, you’re allowing yourself to be seen by an infinitely larger group of people than if you were to market your business organically.

Facebook Ads are an important tool to include in your marketing strategies because:

  1. You are able to target your ideal client
  2. Your business will gain exposure
  3. Facebook Ads is very cost-effective

It’s no secret that running a Facebook Ads Campaign can be daunting to people who don’t have any experience with them, which is why we recommend hiring a marketing agency to take care of the campaign for you.

Not only will this free up your time to focus on the front end of your business, it will also ensure that every dollar you are putting towards your ads are being utilised in the most effective way possible.

If you’ve never used Facebook Ads before and are hesitant to try, we encourage you to try them out. 

Tip 4 – Collaborate With Other Brands

There are so many businesses out there who have been doing it hard through COVID, and collaborations are a fantastic way for both businesses to become exposed to the other’s contact lists, and followers.

Whether you decide to create a giveaway, a discount code or just take over each other’s social media accounts for 24 hours, these types of collaborations are a fantastic way to grow your own visibility, while still creating quality content for your own followers as well.

Another great way you can collaborate with brands is by creating videos where you are reviewing the other one’s products or services.

Not only are video reviews a fantastic resource for your business, they’re also an easy way for you to create a ‘highlight reel’ of all the best aspects of your business.

If you’re unsure how to reach out to other business to collaborate, you can put a shoutout post in a local business group, ask a friend in business or even just research businesses that have the same values as you and email them, asking if they’d like to collaborate and explaining why you think you’d be a good fit.

Remember to make sure that you both will be able to complement the other business because otherwise, the other company’s followers won’t be interested in what your business has to offer.

Final Thoughts

By utilising all of these marketing strategies that we’ve mentioned above, you will be able to make sure that your business is being seen with fresh, interested eyes. 

There is no limit to the amount of these strategies you can use, in fact, we recommend using all of them.

As a Social Media Marketing agency, we know that with the right type of marketing strategy, your business can go from being barely visible to being seen by thousands of people in as little as a month. But that timeline is all dependent on you and the effort you’re willing to put into these strategies.

This pandemic has affected many businesses in 2020, so if you found this article helpful make sure to share it with your friends so they can get a step up in their marketing game as well.

Nothing helps to grow a business quicker than an effective marketing strategy, and these tips that we have shared with you are some of the easiest strategies that you can implement into your business as quickly as today.

And if you’re looking for some help with your next Facebook advertising campaign, please feel free to schedule a meeting with us to chat about what you need for your business, and what Facebook solutions we can provide for you.

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