Marketing Strategies for Mortgage Brokers

What is your marketing strategy?

Written by Kristen Park

With more than 10 years of experience in digital marketing, Kristen is an expert on everything social media. Prior to Social Direct, Kristen assisted 100's of franchisees grow their small businesses at Aussie and Mortgage Choice.

July 2, 2018

Are you a Mortgage Broker wanting to generate more leads? Well, generating leads for any business can be difficult, but the most important thing is that you have the foundations in place first to help you achieve your goals. By incorporating a few marketing strategies, you will be amazed at the difference it can make to your mortgage broker business.

Your website is like an online business brochure, it can provide credibility and trust for your business. The main benefits to having a website is that it allows potential customers to research 24/7 about your service, create better relationships with your clients & of course to advertise. As a mortgage broker, this can be the difference between receiving high-quality leads and absolute duds. If you’re on a tight budget, there are a few things to help you keep costs down. Using programs such as WordPress, WIX or Weebly will allow you to create your own website or at least a landing page within a matter of hours. It won’t give you all the bells & whistles, however it’s a good starting point.

Improve your search engine ranking

To maximise your search engine optimisation (SEO), it’s best that you know the process in how it works. Basically, when someone searches your business name, Google will begin searching for pages with the keywords you searched or find keywords that are in the business name itself.

A good example of this is searching for the phrase “Queensland Mortgage Brokers”. Google will begin to search the internet for sites that have these keywords and list them in the search results from top to bottom in order of relevance. Up to 91% of businesses who implement SEO strategies have found that it has further improved their return to investment. So the main thing to take away from this tip is KEYWORDS, KEYWORDS, KEYWORDS. Add them to your headlines on each page and within the first & last paragraph on your website.

Using Social Media

I know I’ve said this many times before, but that’s because it’s true. The third marketing strategy that you should implement is the use of social media. As a mortgage broker there are massive opportunities to build strong relationships with your customers and to keep them up-to-date with the latest information.

A lot of the time, businesses underestimate the importance these platforms can have on lead generation. According to Forbes.com 42% of the world’s population are using social media on a daily basis. My advice to all brokers out there wondering what platforms you should be active on are Facebook, Twitter & LinkedIn.

A good rule of thumb when creating social media posts is to aim at a particular audience & create a content schedule that suits you and your customers. You will want to make sure your followers are interested in the content you’re publishing. Start with topics such as tips, news articles & your services. Lastly, to get the most out of these strategies, make sure you interact with your followers, this will help build trust.

So get started on implementing these tips to help grow your mortgage broker business. If you’re ever stuck for ideas, be sure to like our Facebook page to get the latest marketing tips or view our services here.

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